How to Write Good Catchy Magnetic Headlines | Ultimate Guide
Some people don’t receive enough traffic even after writing great content.Are you suffering from the same?
It may be due to poor headlines.Most people spent less than a minute in writing headlines.If you are one of them, then you are missing on a lot of social and organic traffic which you rightfully deserve.
This article contains a Step by Step Guide on ” How to write Good Catchy Headlines” for your blog.These headlines will quickly grab the attention of your readers in matters of seconds.The post even contains examples of great headlines and some list of words you can use in your headline.
Why are headlines important ?
The first question which shall arise in your mind would be why should care about headlines. You may think its all about the content that’s inside.Great content must be enhanced with a great title.It is cruial because it is the first thing a visitor looks for in your website.
The first thing people see before opening the post is the title of the post.If the headline is good or attention grabbing, they open it or they move on.They don’t consider if there’s a great piece of content inside it or not.
Poor Headline may be a big let down .This even cam hamper your social and organic rankings.How?Let’s see.
Rand Fishkin, the mind behind Moz.com conducted a simple experiment. He asked his Twitter followers to do a simple task. He asked his followers to search for a keyword and click on a particular post.At the time of his tweet, the that post was ranking for the fourth position.
Did you know what happened after about 70 minutes of his tweet and clicks?The post moved from 4th position to 1st position.This clears that CTR is a very important ranking factor.
If you’re curious – results came in rather quickly. Will be interesting to see how long it lasts. pic.twitter.com/I9mJLj2GMq
— Rand Fishkin (@randfish) June 21, 2015
To wrap it up the post still ranks 2nd for that particular search term.I would’nt recommend this because it is black-hat.
So you may be curious how these examples relate with headlines.Well, it does!
Headlines are the most important factor deciding your CTR.Let’s take an example.
Let’s say you are ranking 5th for the keyword “On page SEO “.But users are clicking on your post neglecting the top 4 because you have a very catchy headline.When Google sees this, it shall consider your position to have a greater value than others.This will help you to soar higher in rankings.Even the opposite may happen due to poor headline.
Not only organic rankings but even social traffic is hampered. Have you heard of Viral Posts or ever seen one.Well if you have seen then you know it always has a very attention-grabbing headline or image. The headlines are so magnetic that you won’t be able to resist yourself from opening the post.
One of the pioneers in viral marketing is 9Gag, which has over 31 Million likes.If you read 9Gag’s posts, you will clearly understand what a good headline and image are all about.
An example is shown below:
Benefits of Good Headlines
I hope you understood why headlines are important for any blog or business. Let’s see how we would benefit out of writing good headlines.
- Improves CTR(Conversion Rate) – It is proven that Good Headlines increase your CTR.An increase in CTR means more traffic.More traffic will end up getting you more leads.
- Increases Organic Traffic – Earlier in the post I mentioned how CTR is ranking factor on Google. Hence more CTR means an increase in your ranking.This will eventually increase your organic traffic.
- Increases Social Traffic and Shares – People on social media are looking for great content. Nice Headline means more clicks and more shares.This increases both your social reach and traffic.You will end up getting more likes and more followers.
Rules of Writing Good Catchy Magnetic Headlines
Writing Good Headlines is an art in itself.Most big companies try and test hundreds of headlines before publishing their content or product.Below I have mentioned the must follow rules to follow so that your headlines are attention grabbing and eye catchy.
1.Write long Headlines
You should write long headlines as you would for content .Long doesn’t mean a 14 Word Article.It not only helps you to add more information about the post but also to describe what exactly they will gain by reading the post.
1.Make sure your article is around 55 characters.You can check the character count quickly by Yoast SEO plugin.You can also use Headline Analyser by Co Schedule to test the same.
2.Make sure your headline contains more than six words.You can use more too if you satisfy the character limit.
Eg: – ” How to Write Good Catchy Magnetic Headlines | Ultimate Guide.”
Characters – The Title has 58 characters which are more than 55 and less than 65 which is limit
Words – 9 which is fairly good.
Note: Don’t use extremely long headlines as shown in the picture below. Google can’t display more than 65 characters long headlines hence it will convert it to dots.This can lead to a lower conversion rate.
Conclusion: The first rule of writing good catchy magnetic headline is making it long .Use more characters and words so it helps to describe the product or post better and effectively.
2.Write unique headlines
Make sure your headline is your creation .It is not recommended to copy other’s headline.Make your blog stand out with your own unique headline.
This will attract more customers, and they are more likely to click on your post.Sometimes you need to risk to see actually what exactly your customers will like.And trust me it will worth taking that.
Many companies spend thousands of dollar in writing taglines or product title.They are not fools to do that they do it because they understand the power of that one sentence.
Conclusion: To write headlines like this you have to be willing to take risks, but the benefit of doing something unique that stands out means you won’t be placed in the same bucket as your competition. You’re more likely to connect with customers who are looking for businesses that don’t speak like boring corporate robots.
– Neil Patel from QuickSprout
3.Write specific headline
In addition, to uniqueness your headline should also be specific. It should easily convey the user what exactly you are offering him.He should understand by seeing the title what he will learn after reading the post.
Do not create exciting titles with poor content.This won’t be useful because the user will close the site as soon he understands it.
Let’s see an example of Canva.com.
If you read its headline you exactly know that the site will help you in, create amazing graphics quickly.This is more than enough to a user to decide to visit the site.
4.Make sure your headline is useful
This is an important factor.People want to read something useful.Make sure you convey the same.This will make sure that people don’t neglect your post.They won’t because they know what they will learn after reading the post.
Let’s see an example of Mail Chimp .
You can clearly see that they are focusing on convincing users something useful.They even tell that you will able sent better emails and able to earn more from the mails they send.
5.Make sure to put the keyword in your headline
Never forget to mention your main keyword in the headline.This is crucial on-page SEO factor.Make sure they keyword is at the beginning of the headline and not in the end.
Numbers tend to attract people’s mind more than words do.It is a proven fact that headlines with numbers tend to convert better in comparison of headlines without words.
Most of the magazines use numbers on their cover page.There’s a reason why so many copywriters use numbers in their headlines. It works.
Brian Dean of Backlinko, a very successful marketer, uses numbers on almost all of his posts.
Conclusion: There is no such rule as to which numbers you should use.But according to a study that odd numbers works better than even ones.Sometimes an obscure number like 19 or 37 can catch people’s attention.This will help you create an irresistable headline.
7.Use interesting adjectives in your Headlines
8.Use Power Words
These words inspire an emotion or call to action without a lot of contexts. Power words are typically rarely used words or phrases that almost guarantee some clicks through to your blog posts.
Try to use one of the power words to craft a perfect headline .
9.Use How to, Why, When in your headline
These titles help your users to understand the topic clearly.These types of post attract more visitors than other do.
10.Maintain a balance between the words used in the article
Try to use a mixture of different types of words. For, e.g., do not try to use all power words in your article or all adjectives.Try to mix it up.
CoSchedule recommends to use four different types of words:
1.Common – 20-30 %
2.Uncommon – 10-20%
3.Emotional – 10-15%
4.Power Words – At least One
To more read their blog – http://coschedule.com/blog
Examples of Great Headlines
In this post, we shall analyse 5 Headlines from 5 Different Blogs to see how the masters are doing it.
The first example is from Backlinko.The post is about SEO techniques.
What we notice about the headline:
- The title is long.It contains ten words
- The title includes a number.The number is odd.
- The headline contains a mix of common words and power words.
- The headlines seem very useful
- He has also used brackets in the Title
The second example is from Neil Patel from Quicksprout.
What we notice about the headline:
- The title is long.It contains more than 12 words.
- The title includes a number.The number is even.
- The title is very useful
- It contains a mix of power and common words
- The posts should convince the user about what the post is about
The third example is from JeffBullas.
What we notice about the headline:
- The headline is long.It contains about nine words.
- The contains 2 number.One is even, and the other shows a value.
- The headline talks about earning money.People likely to click more as a huge amount is written in the title.
- Earning money is a hot topic.People likely attracted to these kinds of posts .
The fourth example is from ShoutmeLoud.
- The title is long.The headline contains about nine words.
- He has used a number.The number is even.
- The post is comparison post. People are more attracted to these kinds of post.
- The post title arises a sense of urgency.
- He has ended the headline is ended with ” . . .” This not recommended to include in the SEO title.
The fifth example is from Magnet4Blogging.
- The title is long.It contains ten words.
- It doesn’t include a number.
- The post title uses the word When.
- The posts have mix of power and common words.
- The post answers a question.People are more attracted to these types of posts.
List of Catchy Words
|As a result||Fortune||No Obligation||Since|
|Astonishing||Free||No Questions Asked||Sizable|
|Authentic||Fundamentals||No Strings Attached||Soar|
To know more words check the Post from MyQuickIdea.com – 238 Catchy Words List to Write Unique And Engaging Titles
Tools for Analysing Headline
2.Headline Analyser by Coschedule – This a free tool which will help you analyse your headline.It rates the headline from 0-100 according to the words used.It even will recommend what words you need to add for making the headline better.
Tips for Writing Better Headlines
- Try to include words in Headlines from the Adwords Ads.These ads have very headlines which are tested for best conversion rates.
- Try and learn from the masters.Follow top blogs in your niche and see how they are writing headlines.Copying the headline is not recommended, you may use some words from their headline.
- Mail out your headlines to friends and influencer.Take help from them by asking whether they feel its eye-catching or magnetic.
- Test out different versions of your headline by analysing them on free tools like Headline Optimizer by Coschedule.
What are magnetic headlines ?
“Magnetic headline” is the term coined by the folks on CopyBlogger.com.It just means those headline which a user is forced to click and see the content.These headlines increase your engagement rate and CTR.
Did you Know: On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
Hope you liked the article on How to optimise the headline to make it more appealing and eye catching.If you like it, please leave your comments or queries.I will be more than happy to hear from you.Visit BlogRags for more excellent tips and tricks about blogging.
Resource – The Definitive Guide to Copywriting .